How To Say What You Do In One Compelling Sentence #SOC

Last night I attended a Speed Networking event (click here for the ‘Scope

English: icon for smartphone (smart phone) rel...
English: icon for smartphone (smart phone) related content (Photo credit: Wikipedia)

).  Wow, so what ?  The point is that due to the sheer number of people who showed up we all received 3 minutes in total to talk to each other.

Not 3 minutes each. 3 minutes total.  The second round went faster. Only 2 minutes each.

Thus it is times like these you need to really be specific and simple with your pitch.

Personally, that night I had decided to do a quick survey because I am considering doing a Periscope and/or BLAB.IM implementation workshop locally.

It worked.  I have a follow up to do with someone to do a “duel-scope” where we both go on Periscope and ‘scope each other 🙂   Periscope’s version of BLAB.IM

I want to also share something someone from SendOutCards mentioned:

So the Golden Question is “If I could show you a way to make money with your smartphone, sharing an app that people love to use, would you want to see it?”.

So before going to the networking event last night I thought, “Hmmm, I’ll turn the Golden Question into an answer”, so when someone inevitably asks: “So Tony, what do you do?

I show people how to share an app on their smartphone that people love to use, and how to get paid when others use it. What kind of phone do you have?

Said that to 4 people and each one reached in and pulled out their phone.
3 iPhones, 1 Samsung.

I said “great, that phone is perfect, when can we get together and I’l show you how it works,”

3 appointments set with 1 to follow-up on next week. YAY!!!

PS: I have been going to networking events and answering the “what do you do” question for my other business for years and until last night not one person, that I can remember, was ever that eager to know more about it.
Happy days.


It’s easier than you think. Stop overcomplicating things.

What is your 30 second elevator pitch to pique someone’s curiosity about your business ?

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