How To Say What You Do In One Compelling Sentence #SOC

Last night I attended a Speed Networking event (click here for the ‘Scope

English: icon for smartphone (smart phone) rel...
English: icon for smartphone (smart phone) related content (Photo credit: Wikipedia)

).  Wow, so what ?  The point is that due to the sheer number of people who showed up we all received 3 minutes in total to talk to each other.

Not 3 minutes each. 3 minutes total.  The second round went faster. Only 2 minutes each.

Thus it is times like these you need to really be specific and simple with your pitch.

Personally, that night I had decided to do a quick survey because I am considering doing a Periscope and/or BLAB.IM implementation workshop locally.

It worked.  I have a follow up to do with someone to do a “duel-scope” where we both go on Periscope and ‘scope each other 🙂   Periscope’s version of BLAB.IM

I want to also share something someone from SendOutCards mentioned:

So the Golden Question is “If I could show you a way to make money with your smartphone, sharing an app that people love to use, would you want to see it?”.

So before going to the networking event last night I thought, “Hmmm, I’ll turn the Golden Question into an answer”, so when someone inevitably asks: “So Tony, what do you do?

I show people how to share an app on their smartphone that people love to use, and how to get paid when others use it. What kind of phone do you have?

Said that to 4 people and each one reached in and pulled out their phone.
3 iPhones, 1 Samsung.

I said “great, that phone is perfect, when can we get together and I’l show you how it works,”

3 appointments set with 1 to follow-up on next week. YAY!!!

PS: I have been going to networking events and answering the “what do you do” question for my other business for years and until last night not one person, that I can remember, was ever that eager to know more about it.
Happy days.


It’s easier than you think. Stop overcomplicating things.

What is your 30 second elevator pitch to pique someone’s curiosity about your business ?

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Mark Bowness Six Figure FB group (self study)

Pet Lovin’ Entrepreneurs (Business Networking, Strategy, Collaboration) – THE facebook group for passionate pet people in business !

Previous blog posts: Page 1 | Page 2 | Page 3 |


In my previous blog post I discussed more my experiences.  This one I’m returning back to my journey with each Catalyst.

Module 2.

Catalyst One: Your Foundational Launch Members


I didn’t need to really do this as I already had “foundational members” hence the reason I had my graphic done.

I did it anyway.  Unfortunately, I didn’t really get much of a result from my Facebook profile post.   I also posted this on all my Facebook pages (Gold Coast Lost and Found Pets, Gold Coast Pets,  Network of Professional Pet Carers*).  I actually had a much better result boosting the post I made based upon what Mark taught on my Gold Coast Lost and Found Pets page.

My aim is to have 300 members so as people start contributing more by their own volition as well as encouraging the community (the members of the group) to help each other as right now my co-admin and/or myself are the main contributors (with me of course being the main one).

Catalyst Two: Reaching 7,300 Members

To do this I need my laptop as this cannot be done via my phone or iPad unfortunately.

I firstly had to change from ENGLISH UK to ENGLISH US as unfortunately the GRAPH SEARCH feature is only available to US (still!!!).

I put “people who love pets who are not my friends” into graph search.  I then sent the message I crafted to all the people who had self-employed (usually or similar) on their profile AND that had mutual friends (at least 1! that’s all you need… hahahaha).

I also avoided people from certain countries as unfortunately people with ESL (english as a second language) are not my target market.  My target market is mostly Australia however I do know that I will need the support from people in the UK and USA.   Other countries can always join in, I won’t say no!  Yet they must be able to understand and comprehend what is going on and happening in the group.

Now, I have NOT done this everyday.  Mark says to do this everyday.  I personally did it once a week or at least 5 days apart …. and honestly…  doing that has helped me.  Due to how Graph Search puts up the same people however not in the exact same order as last time I used it…. a few people received the exact same message I sent them 5 days ago.  Thankfully I only had 2 people complain.  That’s actually quite good considering how many messages I had sent out !   I also had two other people reply back to say thank you for the reminder hahahaha and they subsequently joined the group.  So whilst some may be annoyed at the exact same second message… others saw it as a friendly reminder… and joined !

I’ve now “done the dash” on that Graph Search term (IOW, no more people to message).  Next time I do it I will have to think of another one.

I also didn’t use the text that Mark used or advocates.  Why ?  I did a quick survey and most people prefer short messages.   Mark’s message was LONG!  I know I’ve received a version of it from other people here and there …. and it’s annoyed me because it is so damn long.  We have to be VERY aware a lot of people access Facebook Messages via their phone and thus LONG messages are tedious and annoying when reading them on your phone.

So I came up with mine which has had a good response rate (as in people who join versus people who get pissed at my message).

For the curious here is the message I use for this Catalyst:


I promise I will keep this short.

I’m messaging you as we seem to have mutual friends & you’re a business person who loves pets !

I would love to invite you to join me (and many other pet lovin’ business people) to be part of a powerful facebook group which provides free resources, shares wisdom and gives you all the insight we collectively (as a group) have on business and pet care:

Pet Lovin’ Entrepreneurs
THE Facebook Group for Business People Who Love Pets!
Thank you for your time <3 and I hope to talk soon !

xox Vanessa

Catalyst Three: Early Days Engagement

Awesome. Done. Doing. Easy !

I find sometimes tagging people as a separate comment below the original post can assist people to interact too.

I’m currently testing out times of day as well as whether or not to attach an image or not will assist people to interact.

This one is a “work in progress”.



Mark Bowness Six Figure FB group (self study)

Pet Lovin’  Entrepreneurs (Business Networking, Strategy, Collaboration) – THE facebook group for passionate pet people in business !

Previous blog posts:   Page 1  |  Page 2 |

A lot has been happening since my last update.


I have yet to delve into Module 3 as I’ve been busy with the group itself that I have put my self-study on pause !

Doing this self-study course is also have the side effect that I’ve become less tolerant and more rage-y about people adding me to THEIR facebook group without asking.  So many people do it. People whom I thought would know better too.  I don’t tolerate it because there are far better ways to grow your group or even establish it.   Not to mention, a lot of people start a group up with the best intentions however here’s the thing:

Eventually that group will grow. Eventually it go over the “tipping point” so as the activity is very active.  Eventually it will become a ‘full time job’ in a weird way to just look after the group EVEN WITH co-admins.  Thus .. and this is my opinion only .. honestly please do not start any Facebook group unless your intention is to eventually make money from it.  Honestly.

Otherwise it will just become yet another spam filled group like hundred of others with no value and making you look incompetent.   If you’re too busy to make your group have any sort of value beyond just being full of spam, advertise it for sale (yes you can SELL a facebook group) or for a new person to take over as admin.

Facebook groups (just like Facebook itself) can be a great way to create community. To create the change you want to see in the world.  There are REAL people behind those profiles.  People who have feelings/emotions.  Do not underestimate the power you have as the admin (or even creator).

For this reason, I have become extremely intolerant of being added to other peoples’ Facebook groups without my consent.

Everything I do to grow my Facebook group is based upon this self study course and the reason I adore it is because it always leaves the power to join WITH THE PERSON.  All I need to do is accept their request to join and provide a group that will be of high value to them.

Enough of that…  let’s talk about my experiences on this journey.

Loosing members who originally joined but then unjoined.  

Yes, there have been people who originally joined with thanks to either my advertising or “inbox messages” (where it is done as an invite allowing the person to join or not)… and then unjoined.   I have to admit I felt a little sad that this happened … for a second.  Yeh, I got over it really quick because one of the reasons I re-vamped the group and am devoting myself to it is to create my own tribe.   A space where I am liked as honestly if you don’t like me then it’s going to really impact your experience of the group.


Yup, thanks to me re-discovering “boost post” and how effective my first $6 was … I offered a $20 “done for you” advertising deal to a few people (via my Gold Coast Lost and Found Pets FB page). Someone took me up on it !  This means I was able to have money (yay for other peoples’ money) to use to re-invest in my own advertising whilst doing theirs as well.  For transparency, the $20 buys $6 Facebook advertising credit (which is all you need for 6 days as I know how to get the most out of that $6) then the rest is “profit” as such.  It is also re-imbursement of my time for creating the Facebook advert.

Thus so far I have spent:
– $6 to boost a post on my Gold Coast Lost and Found Pets page advertising the group with good effect

– $6 to boost a post on my Network of Professional Pet Carers* page.   This one is currently happening at the time of this post thus I cannot report back on its effectiveness.

The difference is that my GC Lost and Found Pets page has over 12,000 likes versus over 300 on “the network” page.   I’m wondering if the page that I use (as I am boosting an existing post instead of creating it inside Facebook ads) has an impact on the advert.  I’ve also worded it differently.  Anyway, stay tuned.


Buffer is great however I’m using the free version thus can only connect it to two social media (Gold Coast Pets FB page and my LinkedIN profile).  Hence I needed a way to pre-schedule posts to my GROUP …  this is where PostCron comes into play.   I first noticed this app when I was part of another group as the posts had the ‘tag’ that it was posted via PostCron.   Someone like me who is a little savvy with her social media notices these things.    On top of that, in a different group the admin there also espoused the wonder of PostCron.  So my main reason to use it is for my group.

You can only pre-schedule up to 10 posts before you have to pay.  That’s okay by me and work-able until I can afford to pay for it.

Finding my first co-admin ! 

Yup, things are really starting to gear up in my opinion that it is best for me to have a co-admin NOW than later when I feel overwhelmed.

It’s interesting because the choice for who was an easy one 😉 as the lady has been supportive since I started revamping the group !!


This isn’t what you think it is… it’s about a member joining your group and then finding out they’ve blocked you.

Now here’s the quirky thing about all this… you’ll still see the posts made by that member in the group however you can only delete the post… you need a second admin to be able to remove them as a member.

This was a first.  I looked it up in Facebook Help to see how others have dealt with this issue or even if others DID have this issue.

Unfortunately, others have had this issue ( here ) and ( here ).   Hence the reason for me finding a co-admin quick smart.

It was a real shame as I loved the post the member who blocked me had done. I wanted to like it.  Nope. No liking it for me.

Going into a group and then blocking the admin smacks of rudeness to me personally.  Also, if you’re going to block the one person who OBVIOUSLY is trying to create a high value group.. that’s an issue..  I need to be able to communicate with ALL members… I want to be supportive of ALL the members… if you don’t want me to do that then my group is not the group for you.  If you blocked me because you don’t like me, this group is not the group for you.

It isn’t like there aren’t hundreds of other groups to join !  And I personally have left (or been booted out of) various groups. It hurts a little especially when you ‘like’ the group however in the end … this person chose to BLOCK me… the admin… the person investing money in this group…  thus nope. Not having you as a member. Good bye.

Is Little Bear worth $15K ?

Marley’s Mutts Dog Rescue recently posted:

There are many folks out there that don’t understand why we are helping Little Bear. Some in the rescue community in particular have been the harshest critics of this plight. “With the money you’ve spent on Little Bear, you could have saved 100 dogs!” they say. They may be right and I may agree with that premise but they are missing the point. We help dogs Like Little Bear because of the way his eyes ask us to and for the way it makes us feel. We are united in helping him; we pull for him; we pray for him; we focus positive energy on him; we talk to our friends about him; we become better people, more conscious people because of him. Because Little Bear’s battle creates a domino effect of positivity and consciousness that is worth it! Little Bear IS UNEQUIVOCALLY WORTH the 15k that its cost us to care for him and if he doesn’t make it, I’d still say that it was the right thing to do. 
But I do think he’s going to make, in fact, I know so. His blood work looks good, his incision and stitches look good and he’s got the support of a World Wide Mutt Militia behind him that will NEVER SAY DIE! We won’t know how well his body is fighting the infection until Sunday but so far so good. He is on the most powerful antibiotics that are available and his kidneys are holding up to the onslaught. 
The critics would find themselves happier people if they just got on the Little Bear band wagon and started routing. You may disagree with our “exorbitant” treatment of him and his needs, but trust me, its always better on the bright side. Unnecessarily critiquing something like this when there are so many other things to spend our emotional energy on is just ludicrous. Turn on the game, Team Little Bear is about to win the World Series!


My reply:

Hmm… as I have initiated a For Purpose (non profit) project that deals with death and senior/special needs pets… there are two sides to this story and they are both valid. They are both right. There is also what we as humans do to animals all the time …. we as humans hold onto the pets so tightly… not allowing them to die… they (the pets) do ‘seek’ our permission… sometimes they will do everything in their own power to stay alive for us… because we have not given them permission to transition… when all they want to do is transition from this existence… and it is a transition… it isn’t a death… they’re not afraid (the humans are)…

Thus the people who say the $15K could’ve saved others are correct. Yes, it could’ve been used for those purposes… however everyone (including this dog Little Bear and all the humans involved) walk their own journeys… we cannot invalidate other peoples’ journeys. Ever.

At the same time, denial is very powerful for us humans when it comes to pets and not wanting them to die..  especially if we have spent so much time, money, energy, resources, etc. There are aspects to the above post that highlight this denial (my opinion only!) of both “the reality” and the fact that they are not giving Little Bear any opportunity to transition (if that is what Little Bear wants to do because he’s holding on only because no one has given him that permission).

It’s written all over the post: you will survive this for us Little Bear. You will. You’re not allowed to transition. You’ve been given everything and we do not want you to die. We want you to survive.

… and there is nothing wrong with it. It is fine. This is their journey just as much as Little Bear’s journey.

This is why I’ve launched The Summerlands Project. I understand more than people realise… and I want to provide the support for rescues, shelters & people in the community in their journeys … the people and the pets !  


Advise from ‘The Father of Modern Networking’: My Personal Notes | Send Out Cards Webinar

These are my personal notes that I “took away” from listening to Dr Misner

No quick way to build a powerful personal network

Must mis-understand what networking REALLY is — it’s about relationships.

People show up to networking events wanting to sell but not wanting to buy

It’s about Farming not hunting. Cultivating relationships.

Understand the VCP process: Visibility Credibility Profitability

Mindset then the skill

Visibility: Who you are and what you do

Credibility:  Know you and/or your company is good at what you do

Profitability: V+C and willing to pass ongoing referrals to you

It takes time approx 6 months to 1 year !

Diversify the networks to which I belong

Spend at least 6.5 hours every week networking if you want to be average. If you want to be above average spend 8-10 hours each week doing networking activities.

4 Streams of Personal Networks: casual contacts networks (ie local chamber of commerce); knowledge networks (anything to do with gaining knowledge) ; strong contacts networks (ie BNI) and online networks (social media). Join at least 1 within each network no need to over do it.

Immerse and engage in learning how to do networking: books, etc.

91.4% contributed networking to  playing a role in their success.

Learn the skillset to apply to the mindset of VCP

Sales vs Networking: sales the end result of networking. You network to “get” sales.

Referral leads “close” at a much higher ratio than an advert.

Scripts vs Speaking from the heart: when you’re new they’re a great guide to help you stay on track however try to move away from them ASAP. Speaking from the heart is best: Tell a story in your own words.

What makes a great story ?

#1 Give the audience a fact

#2 Warp that fact in an emotion

#3 That compells people to take action

#4 That transforms them in some way

If your network is a mile wide and an inch deep — your network will fall over whenever you hit any obstacles or tough economic times.  The best is broad and deep in places.

Do “touch points” where you touch the person without selling to them then go deep – invite to a 1to1 meeting – Do the GAINS exchange (networking) to see how you can help each other.

GAINS: Goals – Accomplishments – Interests – Networks – Skills



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