The key to success in today’s market….

The following is with thanks to Magnetic Marketing:

The key to success in today’s market is this:

If you’re going to sell something to someone, you’ve got to find a way to get invited into their world as a welcomed guest instead of an intruding pest.

From Leela Cosgrove “The Marketing Brat”

1. Sell something of value
2. Sell to a small group of people who desperately need what you’re selling.
3. Craft a message that communicates that you have the thing they need.
4. Sell it to them.


What’s my take on these nuggets of what it takes to be successful in business ?  Easy.

1. Figure out who the hell the small group of people who desperately need what you’re selling is in the first place.

This is why most network marketing distributors have a high failure rate and the old way that is taught by a lot of the network marketing companies does not work.  I know as I have been “taught” these techniques by all the companies I have been involved especially Amway.

2. Get invited into their world by selling something of value

Then do as per Leela has mentioned about – number 3 and 4.

By the way, if ANYONE says to you “No selling required!” … run now.  You are a salesperson. You need to be salesperson to have any sort of business success.

Marketing and sales are both skills you need to develop and have …

Skills I personally am striving to work upon in 2013.

Enhanced by Zemanta

Leave a Reply