The following is with thanks to Magnetic Marketing:
The key to success in today’s market is this:
If you’re going to sell something to someone, you’ve got to find a way to get invited into their world as a welcomed guest instead of an intruding pest.
1. Sell something of value
2. Sell to a small group of people who desperately need what you’re selling.
3. Craft a message that communicates that you have the thing they need.
4. Sell it to them.
What’s my take on these nuggets of what it takes to be successful in business ? Easy.
1. Figure out who the hell the small group of people who desperately need what you’re selling is in the first place.
This is why most network marketing distributors have a high failure rate and the old way that is taught by a lot of the network marketing companies does not work. I know as I have been “taught” these techniques by all the companies I have been involved especially Amway.
2. Get invited into their world by selling something of value
Then do as per Leela has mentioned about – number 3 and 4.
By the way, if ANYONE says to you “No selling required!” … run now. You are a salesperson. You need to be salesperson to have any sort of business success.
Marketing and sales are both skills you need to develop and have …
Skills I personally am striving to work upon in 2013.