This question was asked of me recently in one of the many Facebook (business) groups I’m a member. Loved the question that I decided to ask it myself amongst all the Periscope (Facebook) Groups I’m a member to gauge other peoples’ answers too.
Before I share with you the very interesting different responses from the PeriCommunity, here is the reply I posted:
The purpose is determined by the individual user to be honest. How specifically would you like to use it ? That is a question only you can answer.
Also if you use an analytics tool such as FullScope you can determine who is YOUR typical user quickly after a few broadcasts.
I have a question for you: How specifically are you using video in your business ?
Here are all the screenshots of the answers to this question (posted with permission):